Pariplay grows audience in U.S. courtesy of three-state content distribution deal with Golden Nugget Online Gaming
In a deal that boosts its presence in the rapidly growing U.S. iGaming market, Pariplay has inked a multi-state content distribution agreement with Texas-headquartered operator Golden Nugget Online Gaming, Inc. (NASDAQ: GNOG).
Part of the Aspire Global Group, Pariplay’s trademarked Fusion aggregation solution will be made available in the U.S. states of New Jersey, West Virginia, and Michigan, where the provider was recently granted a Provisional Internet Gaming Supplier License. The successful launch, as customary, is dependent on pending legislation and regulatory approvals.
Q1 availability:
Pariplay’s proprietary games and aggregated third-party content is expected to become part of the online operator’s product offering in the trio of states sometime in the first quarter of this year.
The new partnership follows several strategic agreements for the Gibraltar-headquartered iGaming aggregator, having seen significant growth in the U.S. market, where, according to one report, the industry will reach a staggering $565 billion value in 2022.
Exec comments:
Commenting on the new partnership, Warren Steven, Vice President of Product and Operations for Golden Nugget Online Gaming, said…
“Pariplay is a seasoned content provider with a long history of developing innovative and high performing games for the iGaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patron.”
For its part, Aspire Global Chief Executive Officer, Tsachi Maimon, explained that Pariplay “enjoyed a strong 2021, signing major partnerships in the US, Colombia and Greece in recent months.”
The CEO noted that Golden Nugget Online Gaming “is a major brand in the US, with an impressive reach that will be strengthened following its acquisition by DraftKings.”
U.S. push:
In November 2021, the Aspire Global interest signed a distribution deal with BetMGM, the exclusive sports betting division of MGM Resorts International (MGM: NYSE), giving the operator’s players access to Pariplay’s considerable content in regulated markets, including Michigan and New Jersey. The agreement closely followed the provider being granted a full iGaming supplier license in West Virginia in September last year after a similar deal with GAN in April 2021.
Pariplay made its U.S. debut in New Jersey in February 2021 courtesy of a collaboration with iGaming and sports betting operator Rush Street Interactive.
In addition to its proprietary games, the Aspire Global subsidiary aggregates thousands of other titles from some of the iGaming industry’s most recognized studios, with partners such as Quickspin, iSoftBet, Microgaming, NetEnt and Evolution Gaming, on its successful Fusion platform. A unified single approach to content delivery, the platform is also outfitted with a range of conversion, retention, and bonus tool mechanics and is now licensed in over 16 regulated markets.
On February 17th, 2022, Aspire Global will publish its interim report for the fourth quarter of 2021.
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