Push Gaming’s new 888casino partnership significantly enhances exposure in key markets
In what it lauds as a “landmark agreement,” Push Gaming has partnered with leading online casino brand 888casino. The move further builds on the London-based HTML5 game developer’s “recent success” and significantly enhances its exposure in “key markets.”
Per the new alliance, the digital interest of online betting and gaming company 888 Holdings (LON: 888) will integrate a selection of the provider’s premium slots titles. The arrangement is to initially include Wild Swarm, Mystery Museum, Razar Shark, and Jammin’ Jars and the hit sequel, Jammin’ Jars 2, which increases the max win from 20,000x to 50,000x!
Additional titles will reportedly launch at a later date.
Enhanced content offering:
Commenting on the agreement that is part of their “product-leadership strategy,” Talya Benyamini, Vice President B2C Casino at 888 declared they are “excited” to partner with Push Gaming, with the deal to strengthen their content offering.
Benyamini explained, that Push Gaming‘s “award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”
Courtesy of the collaboration, the game developer’s award-winning titles will gain new audiences across various global markets where 888casino has a presence, starting with the United Kingdom.
Strategic partnership:
Via company blog, Fiona Hickey, Head of Sales for Push Gaming also commented on the new partnership, saying…
“It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.”
She added that 888 is “one of the world’s leading online betting and gaming companies” and their partnership “presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
The deal follows a year-and-a-half of “spectacular” growth and is Push Gaming’s latest “high-profile alliance,” having strengthened tier-one ties with existing partner Betsson in November, with the Swedish online gaming company among its partners such as The Rank Group, Entain, LeoVegas and Casumo.
Recent successes:
Founded in 2010, the British firm has cemented itself as one of the most entertaining player-first providers in the industry, while over the past year picking up its share of industry awards and nominations.
Push Gaming also recently took its portfolio of player-first online games live in Romania after receiving accreditation from the Balkan country’s regulatory authority, Oficiul Național Pentru Jocuri De Noroc (ONJN).
The certification is in the midst of a wildly successful year for the British slot games innovator, having been recognized by industry leaders at the 2021 SiGMA Europe Awards, having walked away with the Game of the Year title. Push Gaming has also seen substantial growth after the acquisition of its MGA and UKGC-licensed platform in 2020.
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