Upgaming secures MGA license; bolsters partnership with Playson via content agreement
Hot on the heels of the latest addition to its Timeless Fruits Slots portfolio, casino software developer Playson has partnered with Upgaming after the Swiss iGaming solutions provider secured a license from the Malta Gaming Authority (MGA).
Courtesy of the collaboration, Playson will integrate its player-favorite titles with the Switzerland-based company’s iGaming platform, to include such hits as Solar Queen Megaways, Eagle Power: Hold and Win and the recently released Burning Wins x2.
Upgaming’s multifunctional online platform already comprises over 12,000 games from more than 150 providers, and now with the MGA license, the provider is expected to see a significant uptick in its network of operator customers. Both business entities are “hopeful” that the latest tie-up will bring with it “great” opportunities, as the developer’s latest content is incorporated by the platform that has proven to be a driver of player engagement and retention.
Strategic partnership:
Commenting on the latest agreement, Blanka Homor, Sales Director for Playson said they are “pleased” to enhance their relationship with Upgaming, “a company that continues to reach new heights.”
Homor explains that with Upgaming securing the “much sought-after MGA license,” they are now able to increase their offering “on a highly competent and very successful platform and reach even more operators across Europe.”
For its part, Upgaming Business Development Manager, Giorgi Davlianidze said they are glad that they can “reinforce” their cooperation with Playson and incorporate their “new, incredible content” into their library.
“Upgaming is reaching new customers and increasing its global footprint as never before. From this viewpoint, it is of utmost importance to strengthen our relationship with experienced suppliers like Playson, who are always ready to provide winning, innovative content to their clients.”
Latest slot release:
The deal, as mentioned, follows the launch of Joker’s Coin: Hold and Win, the latest addition to the Malta-headquartered game developer‘s successful Timeless Fruits Slots portfolio. Complete with captivating audio-visuals, the 3-reel, 3-row slot features 5 pay lines and photorealistic fruits, as well as a Wild symbol and coins that serve as Bonus symbols.
Hold and Win Bonus Game:
The Joker Wild symbol can take the place of all symbols with the exception of the Bonus, which benefits players because landing three Bonus symbols activates the much sought-after Hold and Win Bonus Game. During the latter, all of the coins are added to the player’s winning amount and at the same time cells are upgraded, which means if a Bonus symbol lands on an upgraded cell, they get double the pay-out.
Ramping up the experience even more, the Bonus game includes an immersive Jackpots Spin feature, which engages when every cell has been upgraded. Courtesy of the feature, players are offered one of four in-game jackpots, including Mini, Minor, Major and Grand. The Mini Jackpot rewards x25 bets and the Grand doles out a whopping x3000 bet multiplier.
Vsevolod Lapin, Head of Product for Playson, commented on their latest release, saying they are “delighted to announce another addition to our eclectic and iconic Timeless Fruit Slots collection, as well as simultaneously enhance our Hold and Win range.”
Lapin adds that they “can’t wait” for their partners to “showcase” their latest release to player across “several markets,” as they continue to maintain their “leading position as a casino games developer in 2022.”
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